Online

If you go out to buy a new car the dealer will tell you the cost for the basic vehicle. Then they let you select the extras, such as sat-nav […]

Dayuse – a website through which consumers can book hotel rooms for daytime use – claims to be altering the face of hotel booking. The French company, which was founded […]

Japanese leisure travellers are using OTAs to research their international trips but prefer to book at the website of a traditional offline agent. The findings came out of research group […]

“SEO is dead” is a well-known catchphrase, most commonly heard from newly unemployed spam merchants in bitter reaction to Google’s latest algorithm update. It’s always a wild exaggeration of course […]

Consumer protection in online marketing is a hot topic these days. Consumer awareness is a big win in the hospitality industry, where deceptive practices have been going on for years, […]

Just how do guests dwindle down their hotel selections during the online booking process? Two hospitality professors aimed to find out, looking beyond clickstream analysis by using eye tracking to […]

Big Chinese online intermediaries are diligently pursuing new opportunities as part of their respective growth strategies and strengthening of international hotel content via direct contracting deals is a part of […]

In a period of economic uncertainty, hotel operators cannot seek to control economic conditions, but they can strategically implement marketing to increase sales and hotel profitability regardless of market uncertainty. […]

According to the latest TravelClick data launched early May 2015, Hotel bookings from individual business and leisure travellers spiked across a variety of digital channels in the first quarter of […]

Being present on social media sites is a given. Each platform has its own characteristics, driving and targeting various consumer segments. Here are tips on how hotels can better engage […]