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Digital marketers deal with shifting landscape
It wasn’t easy for hotel digital marketers in 2015 ………. and it’s not likely to get much easier in 2016!! With issues such as the growing power of online travel […]
Hospitality industry lacks data driven marketing skills
Almost a third (32%) of travel and hospitality industry marketers rate data science as the skill they most lack, with programmatic coming in a close second at 28%. This […]
Lessons hoteliers can learn from Airbnb
NB This is a viewpoint by Michael McCartan, managing director EMEA for Duetto. Travellers have more choice and better rate transparency than ever when it comes to accommodation – […]
Airbnb policy to release anonymized data
Airbnb’s release of anonymized data about people who use its site to rent their property ‘will give New York City the necessary information to craft needed regulations and to enforce them’ while […]
To Fill Rooms, Hotels Are Turning To Airbnb
Airbnb doesn’t just compete with hotels; it also competes with online booking sites like Expedia. About 60 million people have used Airbnb to find an alternative to a hotel. Now, […]
3 things Expedia learnt from analyzing airfare data
Expedia, the travel technology giant, has analyzed its trove of data to identify key trends in air travel. The data was consolidated primarily from the Airlines Reporting Corporation, with […]
10 Questions Every Hotel Should Ask Their Marketing Vendors
It often feels like hotel marketing is hurtling forward at rapid speed. Just when you thought you were caught up on the latest marketing techniques, another social media platform, […]
Airbnb boosts the Japanese economy by 222 Bn Yen
This is the first study looking at the impact of the Airbnb community on Japan, and comes after similar studies in France, New York, London, and many other cities across […]
Big Data and the Hotel Stay
NB: This is a featured article by Pierre Boettner, founder and CEO, hospitalityPulse The industry buzz around “Big Data” is deafening. ‘Big Data Analytics ‘ – its uses, abuses, and place […]
Online media, display ad revenue checklist
HeBS Digital shares this checklist to maximize revenue through your online media budget With the digital landscape constantly growing and the hospitality industry transforming to make room for new […]