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Increase Email Clickthrough Rates: Four Tips for Hotel Marketers
To increase direct bookings with email marketing, you first have to deliver engaging campaigns. Sometimes it’s hard to know what will work with your audience, so it’s a good […]
Length of website visit is key to securing direct bookings
You might not have made the connection between how long visitors spend on your hotel’s website and the number of direct bookings you receive. Here’s why you should pay attention […]
Why Airbnb isn’t a threat to hotels, yet!
Airbnb, the tech company that allows travelers to book rooms directly from homeowners, crossed the 2 million listings mark in 2015. And the company has sometimes touted itself as […]
Using Facebook Messenger to increase RevPar performance
Hotels have in general been slow at introducing new ways to connect and interact with their guests directly to their mobile, especially considering a vast majority of their clients are […]
Home sharing sites being abused, BHA chief tells MPs
Professional landlords operating outside UK regulations at an “industrial scale” are manipulating the so-called sharing economy and endangering the safety of the public, MPs have been told. The warning about […]
Consolidation, co-opetition and context
Driven by an increasingly fickle, demanding and connected customer the coming year will be one that sees the savviest and most strategic brands thrive. In 2016 – surprise, surprise – […]
Lessons learned from Airbnb’s Email Specialist
NB: This is an interview with Lucas Chevillard of Airbnb via Medium.com We strive to find the people in our industry who have something worth sharing. We’re curious about email […]
Airbnb identifies fastest growing neighbourhoods for 2016
Airbnb analyzed the travel patterns of more than 40 million people that stayed in homes on Airbnb in 2015 and selected 16 neighborhoods that have gained the most momentum […]
How to drive organic search results for hotels
If the term “search engine optimization,” or “SEO” for short, confuses you or evokes the practice of packing keywords into your website, you’re not alone. For years, using SEO in online […]
Uber’s new travel feature……..
Travel is becoming more closely integrated with mobile Uber’s filing for a new patented feature, called Uber Travel, could have serious implications for the future of booking applications as […]