Online

How to take a bigger piece of the travel pie

  Travel ecommerce has grown rapidly since the emergence of Expedia back in 1995. With the industry now at the point of saturation, it’s time to get savvy with your […]

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Choosing best distribution strategy: Should it be as unique as your hotel?

Technological advances have reshaped the hotel distribution landscape. Consumers have access to an unprecedented number of options for shopping and booking hotels. And every hotel has unique needs when it […]

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Four ways to engage hotel guests on social media

When hotel brands respond to reviews on sites such as TripAdvisor and Booking.com it’s often a reactive endeavour. When a customer publicizes a problem, the immediate priority is to address […]

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Google Hotel Price Trends Feature Now Available on Mobile

When booking a hotel, 61% of travelers consider the room’s rate to be the most important consideration factor. NB: This is an article by Koddi Metasearch publishers like Google continue […]

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Is Google becoming the biggest hotel metasearch engine?

Google has always been a giant of the search world, but now it seems the behemoth is expanding even further to take over the metasearch arena for hotels and travel. […]

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Booking.com Expanding Beyond Hotels Into Flights, Cars and Restaurants

Booking.com is renowned for its hotel-only focus but its homepage now features tabs for flights from Kayak, car rentals from RentalCars.com, and restaurant reservations from OpenTable, all sister companies owned […]

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PPC For Hotels: How To Counter OTAs

If you’re a hotel that works with online travel agents (OTAs), you’ll be familiar with the battle of balancing your relationship with the OTAs and also driving enough sales directly. […]

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10 Ways to Maximize Summer Metasearch Performance

This week marked the summer solstice and the official beginning of the summer season. For travel brands, however, the summer travel season has been in full swing for a couple […]

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trivago Express Booking – what is this new tool?

  trivago has launched a new tool for its metasearch engine called trivago Express Booking. Just like we did with the launch of TripAdvisor’s Instant Booking and Book on Google, […]

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How TripAdvisor Is Fixing Its Instant Booking Problem

TripAdvisor is the world’s largest travel site as measured by monthly user traffic. Over the past couple of years, in an attempt to better monetize its massive user base, the […]

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