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GDS vs. Channel Manager: Which is Right for Your Hotel?
In the realm of hotel distribution and connectivity, two essential tools are often in the spotlight: GDS vs Channel Manager
Measuring the Performance of Your Direct Channel
Wrong decisions are made when hotels consider “share of direct channel out of the total revenue” as the only KPI to understand how the channel is doing
8 Ways to Increase Direct Bookings Through Your Hotel Website
It is more important than ever for hotels to increase direct bookings. They give hotels more control over their pricing, marketing, and guest data
8 Abandoned Cart Recovery Strategies
To counter these challenges, businesses should prioritize abandoned cart recovery strategies, which yield substantial benefits
Mastering the Art of OTA Relationships: Practices for Revenue Growth
We dive into best practices to help build strong partnerships with OTAs while driving revenue growth. From hidden secrets to practical tips!
Why Bing Hotel Ads Should Be in Your Marketing Mix
We’re confident that Bing Hotel Ads can play a pivotal role in driving direct bookings for your hotel. Don’t miss out on this hidden gem!
Why Customer Acquisition Costs (CAC) Matter for Hotels
Calculating customer acquisition costs is challenging. Costs are often distributed across departments and vary by channel
OTAs or Hotel Direct Bookings: How to Optimize for ROI
We take an in-depth look at both OTAs and direct bookings – examining their pros and cons in light of today’s marketplace
7 Email Marketing Tips To Increase Your Hotel ROI
Your email marketing should have information that’s helpful, engaging, and relevant to your subscribers. Prioritising quality over quantity to build loyalty
Hotel Marketing: Understanding Attribution Models in Google Ads
We delve into the different attribution models available in Google Ads and offer valuable insights on what hoteliers should be cautious of