Online

Facebook has recently launched a new tool to help users discover new experiences, things to do, events, and services based on suggestions from their friends. After writing a post, Facebook […]

The close of 2016 is upon us and it’s time for marketers to conduct an annual review of the strategies and tactics they’ve used throughout the year. Weighing the pros […]

First off, the hospitality industry is already a full-blown direct response industry. That might not be so obvious to the untrained eye, but you just need to know where to […]

We previously shared what $5 per day will buy you on Facebook Ads, but how much does Facebook advertising really cost? That’s a tricky question! And the short answer is, […]

It’s no secret that Airbnb has drastically disrupted the travel industry and has positioned itself as a unique and local online travel agency for travel consumers. Yet, while Airbnb paves […]

More than ever, marketers need to determine content marketing ROI. Google Analytics (GA) is an ideal place to start. Setting up GA to track goals is an important first step […]

Reading guest reviews has become a standard process in the travel shopping journey. 95% of travelers read travel reviews when planning a trip and 76% of travel shoppers believe that […]

It’s been an ongoing mission of the major hotel brands to convince hotel management companies and hotel owners to “retire” their vanity websites. In fact, this has been going on […]

If you have a hotel website the hope is that with each passing year you continue to see an increase in traffic to your site.  Unfortunately, this may not always […]

As we begin the new year, hoteliers will probably be thinking of new ways to get eyes on their hotel websites and more potential guests interested in their hotel. However, […]