Online

Despite popular belief that ‘The Billboard Effect’ is but a shadow of its former self, recent research suggests tales of its demise have been much exaggerated. It may be true […]

Last week Facebook released broad audiences for Dynamic Ads to all advertisers globally on Facebook, Instagram and Audience Network. This is a huge move for Facebook toward a full-funnel approach […]

It’s no secret that Facebook is the largest social media network in the world. How many – exactly? Well, as of Spring 2017, Facebook averaged 1.9 Billion monthly users. And, […]

There’s a common perception among hoteliers that metasearch campaigns are highly complicated and tough to do on a budget. In the following post, we’ll bust open that myth by revealing […]

It seems that personalisation, if done right, does work. This is certainly the belief of Trivago, which believes that displaying generic content for all searches – a picture of the […]

New research sheds light on the unique booking behaviors of Mexican travelers, who show greater propensity for planning last-minute travel. Hotels might benefit from many guests paying higher prices for […]

Operating in a highly competitive environment where more hotels are trying to secure the right guest for the right price – it has never been harder, nor more important for […]

This morning we began to see a new Google Hotel Ads mobile user experience being tested. The user interface has a new sliding scale for price selection above the filters […]

In the world of online travel first came the search engines, then the OTAs (online travel agencies, i.e. Expedia) and most recently the metasearch engine websites such as Trivago and […]

It’s been more than a year since several major hotel brand companies introduced campaigns to prod consumers to join its loyalty programs in exchange for discounted room rates when they […]