Online
How to maximize bookings with Facebook for independent hotels
We have all heard how social media marketing is an imperative marketing tool for the hospitality industry. Now more than ever, hotels need to ensure that they are using social […]
Facebook Has a Monopoly Amongst Travel Marketers
62% of travel marketers rate Facebook as the most effective social media network. Facebook is peerless amongst travel marketers according to a new industry-wide survey from EyeforTravel. The State of […]
Comparing the performance of the metasearch giants for hotels
As consumers are always connected to their digital channels, their habits are constantly evolving. These constant shifts have challenged the hospitality industry to keep pace with new technology and trends […]
The importance of a hotel’s presence on Google
What would our lives be like without Google? Ever since the world wide web took over, online research has become a necessity, almost a reflex. We use it for school, […]
How Do Guests Engage With Your Hotel Website? 8 Questions to Ask
Does the way guests find your hotel website matter? We’ve put together 8 questions to tell you where your guests come from, and how they behave once they’re on your […]
The Search Ranking Factor That Your Hotel’s Website is Probably Missing
So you want your hotel’s website to rank high in search engines. You have SEO the basics down. Your page titles are on point. Your content is good and provides […]
The Quick Guide to SEO for Independent Hotels
Search Engine Optimization (SEO) is crucial to your hotel’s online visibility on search engines like Google, Yahoo and Bing. SEO is complicated and constantly in flux, so it’s no wonder […]
How To Build Well Optimized Landing Pages to Increase Conversion Rates
Imagine that you’ve become aware of a sale on batteries at a new superstore in town. You arrive in this superstore to purchase those batteries, but there’s no sign; nothing […]
% of New Sessions Missing: Changes to Google Analytics Metrics
For users of Google’s Premium Analytics services, you may have noticed a slight change in the way that default metrics are being displayed. Google has removed the % New Sessions, […]
Can Facebook Catch up to Google in Travel Advertising?
Google set its eyes on the travel industry a while ago. Travel is one of its top ad revenue sources. The Priceline Group alone reportedly spent a big chunk of […]
