Online

Results from BrightLocal’s 2016 research revealed that 84% of consumers trust online reviews as much as personal recommendations, and 90% will read up to ten reviews before making a decision […]

Let’s be real. Landing a top search result ranking isn’t easy, and in the multibillion dollar travel industry “page one” success is particularly competitive. Even with sound strategy and a […]

The online challenges facing hotel marketers are constant and many. With technology taking giant strides forward and travellers becoming more savvy when it comes to online environments, standing out from […]

In today’s ultra-competitive hotel environment, every dollar counts. With rising costs associated with acquiring new guests through third-party platforms, hotels are rightly considering their most effective booking channels and looking […]

Hotels’ popularity rise or fall based on the public’s perception. Sure there are factors that weigh in such as their online reviews, negative or positive PR, and beyond. But there […]

The traceable steps a user will take before eventually deciding to book a room in your hotel is known as attribution. Sometimes it can be a simple path, but other […]

A few weeks ago Google started rolling a new feature within Google Maps that allows users to ask questions to a business directly from the search results page. The feature, […]

With its growing influence in the travel space, hotel marketers understand the immense value of earning a legion of “Likes” on their Facebook page. This iconic symbol represents the new […]

The internet has leveled the playing field in the hospitality industry. It’s no longer big guys vs. big guys and little guys vs. little guys – instead, everyone is competing […]

You are glowing; ecstatic; enamored. Why? You just dropped several grand on an immaculate new hotel website and cannot wait to hit the ground running. This new website is going […]