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As of this morning, we are seeing multiple new additions to the Google Hotel Ads mobile user experience. Most notably, we noticed a widespread implementation of the room booking module, […]

Star ratings are used to rate just about everything, from movies, to restaurants, to road safety tests in the automobile industry. As consumers, we understand the star ratings system and […]

No matter the location, the chain scale, or the attentiveness of management, bad things may happen at your hotel property. How do hotel owners and managers respond when injury, violence […]

Travellers, just like consumers in any e-commerce category, have distinct ways of shopping. So come to think of it – can two families travelling to a same destination end up […]

In recent years there has been a shift in the way that people consume media. Streaming platforms like YouTube, which has seen its viewership increase ten-fold in the past five […]

Every hotel has some form of PPC campaign running these days. And regardless of whether you’re using retargeting ads, Facebook ads or remarketing lists for search ads (RLSAs), the intention […]

With Christmas being less than 6 weeks away, planning for the festive season is in full swing and most Christmas decorations are being put up in hotels already. As well […]

Responding to what one travel expert categorized as “a wake-up call,” TripAdvisor has begun placing symbols next to hotels and resorts that have been identified as locations of sexual assault […]

A multi-device world According to ComScore, the average consumer owns almost 4 connected devices. In such a fragmented, multi-device world, it is critical that marketers understand where and how their […]

When booking a getaway or business trip, travelers always consider the voices of their peers when selecting where to rest their head each night. According to TripAdvisor, 83% of travelers […]