Online
How mobile is fragmenting the OTA booking process
Teletext Holidays chairman Steve Endacott explains how the need for speed in an increasingly mobile world is leading to the emergence of a two-stage online booking journey and what this […]
New hotel booking sites take advantage of industry loopholes
Almost seven years since HotelTonight launched its tonight-only hotel booking app, the industry has been flooded with a host of ambitious startups looking to find similar success. At the recent […]
SEO checks to perform when switching to SSL on your hotel website
Google’s been pushing for some time that all websites use SSL (Secure Sockets Layer) to ensure higher levels of security across the web. More than half of the websites on […]
How To Take Your Hotel’s Instagram To the Next Level
Instagram is a treasure trove for user generated images, which will easily showcase your hotel’s personality and charm. Instagram currently has around 800 million users, 500 million of those being […]
The Master’s Guide to Facebook Advertising for Events
Billions of people use Facebook on a daily basis. This makes it the perfect place to create and launch a targeted ad campaign for an upcoming event. People are already […]
How to drive direct booking on your hotel website?
Any hotelier with his own hotel website would obviously wish that his site would be one of the most sought after. He would also want his website to rake in […]
Booking Genius rates published on metasearch engines. What next?
With barely any opposition from hotels, Booking.com is taking big steps to continue growing and capturing sales for your hotel which are currently coming in through other channels, including your […]
Google Is Quietly Building a Facebook Page Killer for Local Businesses
In case you missed it, topping the 2017 American Customer Satisfaction Index, which evaluates how users feel about internet social media companies, was none other than Google+—that’s right, Google’s “failed” […]
Local SEO: 5 Ways To Make Your Hotel Stand Out
When it comes to digital marketing, it can sometimes be easy to neglect strategy for “local areas” amidst all the planning that goes into your bigger picture marketing efforts. We […]
What Booking.com’s marketing budget shift means for hotels
The Priceline Group recently announced that they intend to shift marketing strategy away from performance-based advertising for one of their key brands, Booking.com, with an intended 55% increase in TV […]