Online

There’s no denying that there are a load of hotel booking engines to choose from and it can be difficult to choose the best one for your hotel. Of course, […]

As the world’s largest and most engaged social media network, Facebook provides a wealth of opportunities for advertisers, particularly in the travel space. Not only does the highly visual nature […]

In Episode 1 of this series, we saw how the consumer journey in the luxury travel industry mirrors the hero’s journey of Luke Skywalker in the original Star Wars trilogy. So […]

Forget the silly gadgets and fancy chocolates! Listen up hotel owners and asset managers, we know what hotel marketers really want for the holidays… Here’s our annual list of the […]

TripAdvisor is making waves in the hotel marketing world at the end of 2017 with the roll-out of their Sponsored Placements program. Now, and for the first time, any hotel […]

Understanding the rationale behind consumer decision-making has long been an obsession for marketers. Popularized today as behavioral economics, brands such as Amazon and Netflix invest millions into understanding the psychology […]

A long time ago in a galaxy far, far away, the Consumer Journey for travelers used to be simpler and more direct. NB: This is part 1 of 3 in […]

All retailers – from huge multinationals to the independent –  face the same dilemma. Why do online shoppers abandon their baskets, and what can they do to improve? Dropped baskets […]

It began simply enough. A small company wanted to make some money in online travel. So it joined Expedia Affiliate Network, where the online travel agency shares its hotel inventory […]

For her bachelorette party, Casey Milovanovich booked a home in Austin through Vacation Rental By Owner, (VRBO), a site that can be easily confused with its more popular competitor AirBnB. […]