Online
Why the hotel online booking web page is now secondary
“Direct is best”; “101 ways to avoid paying OTAs”; even “How to Win The OTA War”. We’ve all seen countless taglines and blog posts of this nature. In fact, we’ve […]
Why you shouldn’t participate in Booking.com “Risk Free Reservations”
Booking.com is launching its new programme: “Risk Free Reservations”, at least for some hotels here in Spain. They are doing so in the same way as with other programmes the […]
Four areas for travel marketers to unlock mobile opportunity
Earlier this year, digital travel sales in the US were forecasted to reach $189.62 billion, of which 40% were estimated to come from mobile devices. NB: This is an article […]
Hotel Marketing Insights: The modern traveller’s path to purchase
Sojern has released a new report on the modern travellers’ path to purchase, confirming that it isn’t viable for hotel marketers to address the lowest common denominator. The report finds […]
6 hotel booking trends we’re watching in 2018
Significant changes look set to transform the travel industry in 2018. Blockchain technology, China’s booming tourist sector, and the continuing travel ambitions of Airbnb, Facebook and Google all look set […]
The Future of the Internet Booking Engine
Expedia launched October 22, 1996 as a division of Microsoft. It was in that decade the Internet Booking Engine (IBE) was born. NB: This is an article by Glenn Wirick, […]
How Metasearch Tools Empower Hotels in 6 Points
Today, hundreds of thousands of hoteliers around the globe are empowered to take control of their hotel profiles and drive bookings through the use of metasearch marketing tools. And these […]
Booking engine conversion rates: How do you measure up?
If there’s one thing we know about at Triptease, it’s online conversion rates. The funnel leading from curious website visitor to satisfied hotel guest is one we spend every day […]
4 Things Every Branded Hotel Should Be Doing on Facebook
As a property flying under a global brand flag, you enjoy several key benefits: Worldwide name recognition and consumer trust. Access to millions of loyalty members. Exposure on the Brand.com […]
New Year, New UI Update on Google Hotel Ads
With the new year underway, we noticed a user interface update on Google Hotel Ads. NB: This is an article by Koddi What stands out visually is the blue “Book […]
