Online

Shop on the web for a short time and you’ll quickly realize how integral social proof is to the online shopping experience. This social proof comes in numerous forms, from […]

Sally’s finger hovered over the “Purchase” button. After hours of online sleuthing, she was pretty sure the green chair would complete her living room. It was the style and color […]

If your hotel’s strategy for marketing on Facebook is sharing photos or blog posts to your page, I have some bad news. Not only has this been a low-performing strategy […]

It is no secret mobile search has become more popular over the past decade. With the popularity of smartphones and mobile devices there has been a noticeable and consistent increase […]

As metasearch marketers say goodbye to 2017 and prepare for 2018, one question on everyone’s mind is, “What is new in metasearch for 2018?” One answer to that question is […]

Is your website losing bookings by making some common user experience mistakes? Plenty of seemingly modern hotel websites have subtle flaws that might not be obvious at first glance, but […]

In the session, entitled “Beyond Reviews: Defining Your Hotel’s Online Reputation,” trivago’s Industry Manager for English-speaking Markets Aly Thompson revealed the root causes of low ratings and damaging reviews, debunking […]

On January 12th, Facebook’s CEO Mark Zuckenberg announced that Facebook will change how it prioritizes content that users see in their news feeds focusing on meaningful interactions between people. Facebook explains […]

On a superficial level, the implications of the rising costs of customer acquisition are easily identified. Increased costs lead to a decline in profitability, which results in a loss of […]

The average hotel website conversion rate is 2.2 %, with the top 20 % of hotels having an average conversion rate of 5.6 % and the bottom 20 % having […]