Online
8 Tips To Help Hotels Increase Direct Booking In 2019
Online Travel Agents (OTAs) continue to gain market share. NB: This is an article from ScreenPilot By the end of 2020, OTAs are expected to have captured 41% of the […]
Google’s New Hotel Search Is a Greater Threat to Booking Rivals
Why ever stop searching for travel on Google and turn to a hotel or online travel agency site when you can book your hotel right there without leaving Google? Booking […]
7 Important Truths About Guest Messaging in Hospitality
The adoption of guest messaging in the hospitality industry is no longer a matter of if, but when. In an industry built on providing great guest experiences, it’s only logical […]
The End of Hotel Metasearch As We Know It
Price comparison engines, better known as metasearch engines or simply metasearch, have been around since 1995. Remember websites like BargainFinder, NetBot and Nextag? NB: This is an article from hebs […]
Will Google stay off the OTAs patch?
As Google’s meta-model becomes increasingly monopolistic Pamela Whitby begins a series on how travel distribution is evolving. Part 1 takes a look at the Google factor If Google is a […]
What Meta on Meta Means For Your Hotel
Meta-on-meta is the case when metasearch sites like TripAdvisor advertise on Google Hotel Finder or take part in Hotel Ads auctions. Let’s take a look at why it’s happening and […]
B&B Management Basics: What is a Channel Manager?
Nope, it’s not the remote control for the TV. NB: This is an article from Little Hotelier A channel manager is a tool that you can use to steadily increase […]
Millions of Opportunities to Engage Travelers in November
Every November, consumers fire up their devices and desktops to shop online and spend billions of dollars. Last year, 64 million people shopped online and in stores during the Black […]
Prepare for These 4 Changes on Facebook Within the Next Year
After a tumultuous year for Facebook, it’s unsurprising that many of the company’s advertising changes revolve around the proper handling of user data. Updated regulations, including the General Data Protection […]
Your Brand is No Longer Protected on Google Ads
A few days ago, Google informed users that it will change the brand-protection policy on its text adverts on Google Ads (what used to be known as AdWords). In practice, […]
