Online
What Facebook News Feed Changes Mean for Hospitality Marketing
By now, we’re sure you’ve heard about Facebook’s plan to change their News Feed and, ultimately, the way users receive meaningful content within the social media giant’s platform. The news […]
Micro-Moments: The Future of Digital Marketing
American consumers spend an average of five hours a day on their smartphone. These powerful devices provide us with constant connection and instant access to the entirety of human knowledge. NB: This […]
6 Marketing Tips to Become a “Social” Hotel
Is your hotel looking to take your social media marketing to the next level? Hotels that consistently connect with their guests via social media have been found to increase awareness […]
Facebook Hacks for Hotels in 2018
Although Social Media trends change like the tides, Facebook consistently remains at the head of the pack among platforms. Of the fifteen most popular social networking sites, Facebook has 38% […]
How can we get Millennials booking direct?
Millennials travel more than any other demographic. On average, they take 35 days of vacation each year, and they’re also bucking the trend by increasing their annual travel spend as […]
Introduction to Influencer Marketing
In influencer marketing, a person who has a large following online will be paid to post about a brand on social media to their followers. There are many different levels […]
What is social proof, and how can you use it on your hotel website?
Shop on the web for a short time and you’ll quickly realize how integral social proof is to the online shopping experience. This social proof comes in numerous forms, from […]
Research: How Customers Decide Whether to Buy from Your Website
Sally’s finger hovered over the “Purchase” button. After hours of online sleuthing, she was pretty sure the green chair would complete her living room. It was the style and color […]
How Hotels Can Prepare for a Changing Facebook
If your hotel’s strategy for marketing on Facebook is sharing photos or blog posts to your page, I have some bad news. Not only has this been a low-performing strategy […]
Mobile Search and the Travel Industry
It is no secret mobile search has become more popular over the past decade. With the popularity of smartphones and mobile devices there has been a noticeable and consistent increase […]