Online

Travel planning. We all know from experience that a lot goes into planning the perfect vacation, and with so many devices and planning resources, the journey is complex. According to […]

Visits to hotel websites from smartphones (tablets not included) in many cases now represent more than 50% of the total amount. However, bookings made on these devices, although growing strongly, […]

Increasing direct bookings would be one of the most rewarding (but just as challenging) tasks for any hotelier. Given the vast market size and share of third party booking sites, […]

The growing importance of reputation management in business growth needs no introduction. If you want a single statistic to showcase why every business person and their dog encourages great reviews […]

Psychology plays a deeper role in online hotel booking decisions than you may think, particularly when it comes to building trust among hotel consumers. And creating that trust, experts say, […]

Getting your bookings through OTAs can be a costly proposition – often as much as 40% to 50% of your business. Of course, eliminating OTAs from your revenue stream is […]

  Last year we saw the direct booking journey make the move to metasearch. For travelers, it meant a more seamless booking experience. But what did it mean for hotels? […]

You may have heard about Google’s Accelerated Mobile Pages (AMP) project. Countless articles have been written on this very subject. First introduced in 2015, The Google AMP project aims to […]

How do you measure social media success? Which metric is even more important than how many likes your Facebook Page has or how many followers your Twitter or Instagram accounts […]

The old SEO mantra “Content is King” still rings true. But it’s not enough to publish a great piece of content for your website without creating a strategic plan to […]