Online

A recent analysis of Amazon’s ability to disrupt online travel agencies by Morgan Stanley was in the news with a number of opinion articles on the subject being published. “Online […]

The moment you decide to take the plunge on planning a vacation can be just as exciting as the vacation itself. Once someone chooses a travel destination, the dreaming phase […]

“It’s healthy that hotels have a distribution mix.” Those are the words of Booking.com’s Gillian Tans, speaking at ITB last week. You might not hear us say this too often, […]

When Twitter first started gaining popularity one of the major appeals was that, unlike other social media channels, users could be following you without you having to follow them back. […]

Let’s face it. We all understand the need for our next vacation, and some of us may even be counting down the days. But as hotel marketers, how do we […]

What is deliverability? It’s a way to measure the success of a message arriving in the recipient’s inbox as intended. Multiple aspects affect deliverability, such as campaign content, quality of […]

Facebook plays a critical marketing role for most lodging operations (particularly independent ones), and they’ve recently announced some pretty significant changes that you should be ready for. In an attempt […]

There are endless statistics that hammer home the importance of online reviews. Today, 85% of people are said to trust online reviews more than they do personal recommendations, while customers […]

Introduced in 2016 as Google’s response to other mobile publishing platforms like Apple News and Facebook Instant Articles, Google’s Accelerated Mobile Pages Project (AMP) is an open-source initiative enabling the […]

Have you ever had the experience of complimenting yourself in front of others? How about the experience of being complimented by someone else? Do the two experiences compare? Of course […]