Online

In a world dominated by big brands and businesses, where standardisation is the path to efficiency, customers consistently look for something out of the norm. This is clearly the case […]

The influence of TripAdvisor shows no sign of slowing. According to TripAdvisor’s recent research, the company was responsible for over 10% of global tourism spending in 2017, which equates to […]

Are you worried about the alarmingly high drop-off rates at the booking stage? You’re not the only one. 81.6%* of online travel bookings are abandoned according to a survey – […]

The digital landscape is constantly evolving. Hotel digital marketers continue to seek more effective and cost-efficient ways to reach the right audience, at the right place, and at the right […]

TripAdvisor is one of the most widely used social platforms around the globe. NB: This is an article from Little Hotelier Travellers of all ages and demographics head to TripAdvisor […]

Whether you’re a seasoned veteran or a newcomer to the hospitality industry you’re bound to eventually reach the limits of your business’ revenue capacity. NB: This is an article from […]

After spending substantial budgets and efforts on driving website traffic and encouraging guests to book direct, the last thing any hotelier wants is for someone to abandon at the last […]

Before you can create marketing materials and design a campaign to attract the attention of your B&B’s target market segment, you need to understand what motivates your travellers to book […]

Comparing our own user behavior a couple of years ago to now, it is clear that the decision making process and the steps leading up to the final purchase have […]

Converting a travel customer is always a tricky business but a new report from EyeforTravel outlines six tactics that may, just may, help you go from booking bust to conversion […]