Online

How To Interact With Guests On Social Media (Without Causing A Stink)

There are two types of people in the world; those who can’t stand social media, and those who’ve already stopped reading halfway through this sentence to check their Twitter feed. […]

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How Airbnb changes may transform online booking space

Airbnb is on a blitz as of late, announcing major product changes, wooing hotels, and drawing the battle lines against the OTAs all within the span of a few months. […]

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The 1-2 Punch Advertising Strategy for Driving Direct Bookings

You have likely heard the words Google AdWords and Retargeting. Maybe you have even invested in one of them as part of your digital marketing strategy. If so, you are […]

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A hotel’s guide to image SEO in 2018

Image search is an often-overlooked element of SEO, but hotels that take the time to optimize their imagery will find that it can bring significant benefits to their marketing efforts. […]

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The Top 3 Features to Look for in a Hotel Booking Engine

Every hotel that wants to hold on to and grow its direct bookings is going to need a booking engine. A booking engine enables a hotel to accept direct bookings […]

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The Mobile Booking Trends of Luxury Hotels

Global smartphone usage topped 2.3bn in 2017. Based on an estimated world population of 7.6bn, that’s over 1 in 3 people who now own one. Usage figures continue to grow […]

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Facebook is Changing and So Should Your Hotel Content

Mark Zuckerberg’s announcement lays a foundation for how Facebook’s News Feed will operate in 2018. The change? Less organic content from businesses, brands, and media and more content that encourages […]

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Dreaming to Booking Part IV: Capitalize on the Booking Phase

Finally, after the daydreaming, advice-seeking, and travel planning comes to an end, the long-awaited moment arrives where travelers are ready to book. This is the moment of truth where your […]

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Expedia and Priceline battle the digital duopoly

An older gentleman stands in front of a temple in Siem Reap, Cambodia, gazing up in wonder as sunlight glints off his white hair and wizened face. As he begins […]

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What Recent TripAdvisor Changes Mean for Hoteliers

There is little doubt that the sharing economy has been one of the most disruptive forces in the hospitality industry to date. NB: This is an article from Revinate With […]

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