Online
Are ‘social’ comments about your hotel falling on deaf ears?
Hotels take reputation management seriously when it comes to guest feedback on TripAdvisor, but often underappreciate the need to closely monitor other social media channels. This is a lost opportunity […]
New feature on Google Hotel Ads: Occupancy filters
One of the greatest deficiencies that the Google price comparison site had was the absence of the occupancy filter in searches. NB: This is an article from Mirai You could […]
How to create a consistent social media strategy for your B&B
Your social profiles for your B&B need to be run much differently to your personal accounts. NB: This is an article from Little Hotelier While you may decide in the […]
Inspire Travelers with Trip Consideration, Facebook’s New Ad Feature
When planning a future trip, many people may have a beach getaway or hiking adventure in mind—but they still may be wondering where to go. With Trip Consideration, Facebook is […]
How TripAdvisor listing and reviews help grow your hotel business?
When was the last time you searched a hotel and it didn’t appear on TripAdvisor review website? Probably, 1 out of 10 hotels. (Because other 9 hotels are listed on […]
Want To Boost Direct Bookings? Steal A Trick Or Two From The OTAs
The seemingly unshakeable grip of the online travel agencies has long been a point of contention for hoteliers trying to maximise profits from online bookings. But how do they do […]
New Auction Experience Found on Trivago
Our metasearch partners have been devoting an increasing amount of effort to improving and testing new user experiences. NB: This is an article from Koddi Lately, we noticed a new […]
Hit the OTAs with a rebound: 5 direct booking strategies
Love them or hate them, the OTAs are here to stay. Smart hotels know they must take control of their data and deploy smart marketing strategies to lure guests to […]
How Hoteliers Can Show Exclusive Rates Even OTAs Don’t Have
In today’s digital landscape, hoteliers struggle to attract the attention of shoppers, as well as maintain that engagement throughout the travel planning journey. With only 9% of U.S. travelers knowing […]
How Do I Start a PPC Campaign for My Hotel?
The meat of a pay-per-click campaign happens in the brainstorming room. If you lay a solid foundation of goals, a target audience, and a marketing message ahead of time, you […]
