Online
Watchdog OTA crackdown is a timely reminder for independent hoteliers
The Competition and Markets Authority (CMA) has taken online travel agents (OTAs) to task in the past week over how hotel rooms are displayed to customers, according to BBC News. […]
How Google My Business Exploits the Hospitality Industry for Profit
The hospitality industry is being exploited by Google for their own profit. To be clear this article is not about regular search results where thousands of pages compete in an […]
If Conversion is King, Make Optimising the Booking Experience Your Focus
The two Cs that are often referred to in e-commerce are content and conversion, we may put them together and say: Good content that leads to conversion is king. For […]
How to Stop Slipping up in Google Search
A recent study reveals that travel companies should be worried about how Google is displaying search results but there are ways around it During the opening panel at the recent […]
Mapping Personalization to Profits in The Guest Journey
Through the guest journey, travelers interact with a myriad of different systems, but historically, those systems would not talk to each other. Each system would hold a sliver of information […]
Drive Traffic to Your Website from Pinterest with Alt Text
For hoteliers trying to reach travel planners, Pinterest is one of the best social media websites to have a presence. 28% of daily users say that Pinterest is their go-to […]
Hotel Booking Sites Must Review How They Rank And Display Rooms
Hotel booking sites must review the way they rank and display rooms, the UK’s competition watchdog has said. Some sites may be making misleading claims about discounts, the Competition and […]
You Need to be Aware of The Facebook Path to Purchase at Your B&B
In the B&B industry, there’s a lot of talk about the online booking journey and what steps you can take to improve direct booking conversions through your website. NB: This […]
How do Instagram’s New Features Compare to Facebook for Hotels?
As with every business that wants to stay relevant, competitive, and innovative, social media channel Instagram is constantly updating and seeking to make improvements. The growing platform, owned by Facebook, […]
How Can Hotels Capitalize on Instagram New Booking Feature?
Last month, Instagram announced new action buttons that will allow users to book a hotel room directly within the app. Users can now ‘Book’, ‘Reserve’, ‘Get Tickets’, or ‘Start Order’. […]
