Online

Online guest reviews have become worth their weight in gold to hotels. Today, a huge 95% of people read a travel review before they book a trip, which means building […]

Amid positive trends in tax reform and optimism around positive hotel performance metrics, the specter of a new disruptor looms over the hospitality industry. The NYU Hospitality Conference, held at […]

Remember “The Jetsons”, that old cartoon about people living in space? If you do, you’ll know just how far away that whole storyline seemed to be back then.Now… not so […]

Getting customers to your hotel’s website is one thing. Converting their clicks into bookings is quite another. According to Sam Weston, marketing manager for 80 DAYS, conversion rates for hotel […]

Building a good reputation has always been important for business. Like almost everything else, the internet hasn’t changed that fact; it’s just adjusted how the game is played. NB: This […]

A robust cancellation policy is an integral part of the revenue management strategy for many hotels. NB: This is an article from Triptease Requiring a 24- or 48-hour notice period […]

As hotel and resort owners strive to improve margins by reducing the cost of guest acquisition, hotel marketers are increasingly focused on driving direct hotel bookings, with the major brands […]

The hotel industry has been losing booking share to the OTAs for several years, and the trend does not appear to be reversing any time soon. Phocuswright shows that U.S. […]

An important distinction travelers make when booking a hotel room is the designation of how many people will be staying in the hotel room. Business travel tends to be single […]

There’s no doubt that there are clear benefits to increasing your direct bookings, for both your hotel and your customers. NB: This is an article from Rainmaker Hotels save on […]