Online

Today’s consumers rely heavily on reviews to make purchasing decisions. The quantity and quality of online reviews are both considered when determining what to buy or where to book. That […]

Emerging from the internet clutter and reaching your target audience via social media is becoming increasingly difficult. One evergreen cut-through is running competitions. Let’s look at some promotion ideas to […]

Along with your hotel website, Instagram has quickly become one of the best ways to tell your property’s unique story. Images are a great way to create incentive for guests […]

There are two types of people: those who love staying in hotels and those who hate it. I must say that I lean more towards the latter, and often find […]

Imagine for a moment your hotel website is not getting the amount of reservations you expect. You and your staff need more guests to come in and there are fewer […]

If you’ve been living under a rock this past week or two you might have just missed TripAdvisor’s unveiling of its new site and mobile experience. The debut of Travel […]

In a world dominated by big brands and businesses, where standardisation is the path to efficiency, customers consistently look for something out of the norm. This is clearly the case […]

The influence of TripAdvisor shows no sign of slowing. According to TripAdvisor’s recent research, the company was responsible for over 10% of global tourism spending in 2017, which equates to […]

Are you worried about the alarmingly high drop-off rates at the booking stage? You’re not the only one. 81.6%* of online travel bookings are abandoned according to a survey – […]

The digital landscape is constantly evolving. Hotel digital marketers continue to seek more effective and cost-efficient ways to reach the right audience, at the right place, and at the right […]