Online
4 Quick Ways to Boost Your Hotel’s Checkout Conversion Rates
Ever since online travel agencies took off, direct conversion rates in hospitality have been so poor that many hoteliers had simply given up on maintaining and upgrading their websites, instead […]
Top Channels That Drove Revenue to Your Property in 2018
Airbnb makes it to the top 10 list in UK, Thailand, and Malaysia. Booking.com comes out strong at No. 1 followed by Gobibo, while direct bookings on hotel websites continue […]
The Psychology of Online Reviews
Back in ancient Rome, gladiators would signify the end of a fight with either a thumbs up or a thumbs down, which was basically a very simplified, and rather brutal, […]
Instagram Stories Vs. Facebook Stories? We Say Both
Online marketing for hotels is being made easier and easier by the day thanks to apps and social networks like Facebook and Instagram. NB: This is an article from Screenpilot […]
Instagram a More Valuable Marketing Channel Than Facebook?
One of the most widely used social networks, Facebook, continues to lose popularity among American teenagers and young people. According to eMarketer, a company that specializes in marketing research, in […]
4 Reasons Why You Only Need One Hotel Website
In the online hotel business, having more of something usually leads to success. Bookings, guests, market share – you can’t have enough of those. NB: This is an article from […]
How to Choose the Best Bidding System for Your Hotel?
If you want to follow every single recommendations on how to do your job properly as a Hotel Manager, you might just get overwhelmed by the colossal amount of work […]
UX Tips for your Hotel Website’s Booking Mask
A well-designed booking mask is a great way to accelerate a user’s progress through your hotel’s booking process with a minimum of effort, especially for returning visitors and those comparing […]
The GDS = Good, Darn Sense
Today, hoteliers spend most of their time trying to ‘beat the OTAs’ by focusing primarily on increasing their direct bookings; that’s a fantastic tactic BUT it’s not the only one […]
How Booking Behavior Varies Across Hotel Segments
A traveler’s behavior can vary not only with how and where they search and book, but it can vary depending on other experiences during their trip, such as their flight […]