Online
Instagram a More Valuable Marketing Channel Than Facebook?
One of the most widely used social networks, Facebook, continues to lose popularity among American teenagers and young people. According to eMarketer, a company that specializes in marketing research, in […]
4 Reasons Why You Only Need One Hotel Website
In the online hotel business, having more of something usually leads to success. Bookings, guests, market share – you can’t have enough of those. NB: This is an article from […]
How to Choose the Best Bidding System for Your Hotel?
If you want to follow every single recommendations on how to do your job properly as a Hotel Manager, you might just get overwhelmed by the colossal amount of work […]
UX Tips for your Hotel Website’s Booking Mask
A well-designed booking mask is a great way to accelerate a user’s progress through your hotel’s booking process with a minimum of effort, especially for returning visitors and those comparing […]
The GDS = Good, Darn Sense
Today, hoteliers spend most of their time trying to ‘beat the OTAs’ by focusing primarily on increasing their direct bookings; that’s a fantastic tactic BUT it’s not the only one […]
How Booking Behavior Varies Across Hotel Segments
A traveler’s behavior can vary not only with how and where they search and book, but it can vary depending on other experiences during their trip, such as their flight […]
Keeping Up With The New TripAdvisor
The travel world is abuzz with speculation about TripAdvisor. The review giant announced in September that big change was coming to the platform in the form of a travel feed […]
10 Ways to Bring in More Direct Hotel Bookings in 2019
In 2019, three key trends will have an increased impact on your ability to drive direct hotel bookings: the travelers’ shift to mobile, direct bookings facilitated through metasearch, and the […]
Take Advantage of New Trivago Filters to Boost Direct Sales
With a view to refining comparisons between different channels, trivago has introduced a series of filters that help the user easily identify the deals and the channels that meet all their requirements. […]
The State of Hospitality Distribution Report: Metasearch
Metasearch Is critical to the travel research process now finds new report, with 94% of travelers reporting that they use metasearch when booking hotels and 73% doing so regularly NB: […]