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How Google’s Hotel Search Site Could Undermine OTAs
Under the innocuous title “There’s still time to plan your perfect spring break trip,” Google’s Richard Holden published an article late last week that showcased a range of new features […]
Improve Website Speed with Google’s Page Speed Insights Update
Google loves making changes to its search algorithm and associated tools. And in November of 2018, Google’s latest speed update affected the PageSpeed Insights tool. The victims – slow websites. […]
How to Diagnose Traffic Drop on Your Hotel Website
Last month, we launched a post to help hotels diagnose traffic drops on their websites. We looked at how to pinpoint a drop in a traffic, isolate the channel(s) where […]
How to Organize Your Website Content Like Marie Kondo
When Marie Kondo first published “The Life-Changing Magic of Tidying Up” in 2011, best practices for website content were almost entirely different. Eight years ago, applying Kondo’s KonMari method to […]
Cart Abandonment Strategies for Bringing Back Lost Bookings
Your marketing efforts have worked! A traveler has found your property’s website via your Blog, SEO or PPC efforts. Maybe they subscribed to your email list via Conversion Optimization or […]
5 Techniques to Boost Your Website Conversions
Hotels, retailers and most businesses spend considerable marketing dollars on branding, PR, social media and advertising to drive traffic to their websites. NB: This is an article from Milestone Of […]
Google’s New Hotels Booking Search & What It Means For Your Hotel
Google has been gradually taking away website traffic for many industries over the years by moving more information and functionality directly within the search engine, allowing searchers to find what […]
Big Game: The Hunt For an ‘End-to-End’ Booking Platform
There has been a long quest for that one name in travel that caters to the need of a traveller from beginning to end. That is the dream! With the […]
How Can Your Independent Hotel Compete With Group Hotels?
Staying competitive is key to success. In the hotel industry, small independent hotels always have to compete with bigger brands or chain properties to attract guests, sell more rooms and […]
Airbnb To Buy HotelTonight As It Pushes Deeper Into Hotel Booking
Airbnb wants to become the go-to place for anyone booking a trip—even if they want to stay in a hotel. The company, which built a business valued at $31 billion […]