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Your campaigns are not producing the results or ROAS you need to achieve your revenue goals. How can you fix this? Here are 5 reasons your hotel’s direct booking campaigns are not producing.

It’s crucial for you to invest in your 2020 marketing budget. Hotel ads are a necessity! Email and social media marketing, too. Finally, make sure your Google My Business profile is fully up to date.

While making sure your website looks and functions well in its design is significant, your website’s content is an integral part of the new site’s success.

Google has quietly upped its hotel and travel search capabilities with a new travel portal. This allows users to search for flights, hotels and more from a full-fledged travel site.

Direct sales is not simple, but it’s also not complicated if you are clear about the framework in which you should be doing it. On the other hand, there are unfortunately no shortcuts or magic wands.

Recently, experts from Travel Tripper & Pegasus and LaaSie.AI discussed the art and science of converting guests on hotel websites. This fascinating discussion focused on how hotels can use data […]

Just when you through your relationship (and I use that word tentatively as no relationship should be one-sided) with Booking.com couldn’t get any worse, well it has… NB: This is […]

As promised a few months ago, Expedia Group began this week to send hotel listings lower in the sort order on its Expedia.com and Hotels.com pages when properties add resort fees to […]

They’re the stuff of hospitality professionals’ dreams and nightmares: glowing reviews that praise what you’ve got to offer, while the threat of fake reviews looms in the background. The concern […]

In order to drive the most revenue possible at your hotel, it is important to adjust your market mix according to periods of high and low occupancy. Here’s how to […]