Online

We live in an era where influence is just as valuable a currency as cash. The person who captures an audience and cultivates a following and loyalty can affect perception, […]

We get questions from our clients on a regular basis when something in their data doesn’t feel right, has had a sudden change, or just doesn’t make sense. Here are […]

The Digital maturity trends report by Adobe shows that the Travel & Hospitality Industry has grown 18% since 2016. NB: This is an article from hi Inc This growth has […]

“Booking what?!” – you might ask exasperated and you would not be the only hotelier to do so. NB: This is an article from Aro Digital Booking.com has quietly introduced […]

You can have the prettiest, most visually pleasing website ever created, and it will fall flat on its digital face if it’s not optimised properly. It’s like starting the year’s […]

Hotels make their rooms available through OTAs (i.e. Booking.com, Hotels.com) to drive bookings or to supplement any direct bookings generated. Hotels need to trust OTAs to operate fairly. By this, hotels […]

Google now has a search site dedicated to hotel reservations, rivaling fan-favorite competitors like Hotels.com and Airbnb. NB: This is an article by Digital Media Solutions What Does Google’s Hotel […]

Metasearch is a tool that many potential guests use to research their trips and most look at many sites before they book. NB: This is an article from Revinate It’s […]

Despite the constant evolution of online marketing and distribution platforms and social media, online reviews remain so important. NB: This is an article from WebRezPro According to recent research, a […]

Last month’s announcement that, after an investigation by the CMA (Competition and Markets Authority), third parties are committing to changing their selling habits was welcome news for UK hoteliers. Finally, […]