Online

When Trivago advertises in Google Hotels, it competes for clicks against its own largest advertisers, Booking Holdings and Trivago parent Expedia Group. It’s enough to make your head spin

The answer to the question “Why increase hotel Direct Bookings?” is straightforward. Ask yourself “whether you want to grow your hotel consistently” or “you’re happy with immediate benefits of OTA’s”.

While all of these advanced metasearch strategies will drive strong results for just about any campaign, their effect is much greater when applied to healthy campaigns..

Certainly maximising your hotel revenue and increasing direct bookings is a team effort as there are many activities that will contribute to achieving your targets and desired outcomes.

Most of us realise that Booking.com have automatically opted our hotels into their new ‘Early Payment Scheme’, but what exactly does this mean and how does it doubly affect our hotels?

Other than reach, why is it so important for us to be talking about metasearch now? It has to do with the new relevance of metasearch as per recent updates from Google.

Travel and hospitality brands are shifting their marketing strategies to match their target guests and be a part of the mobile search game to secure their online presence. “92% of […]

Over the last several years, we’ve seen Google become a major player in the travel industry. In the last six months in particular, Google has gone from search engine to […]

Guest acquisition costs are rising, and the consequences for hotels seem obvious. Increased costs lead to decreased profitability, and a hit on asset value. NB: This is an article from […]

Most travel booking engines are likely to be well aware of Google’s push into providing an all-encompassing booking experience within its search engine, but it still remains to be seen how many hotels have signed up to Google’s own booking engine – despite its low entry costs.