Online
A Guide to Improving Your Website Conversion Rate
A multi channel approach to digital marketing can immediately increase your conversion rate by ensuring your website is found through a variety of sources and platforms, both paid and organically
Increase Your Visibility Through Instagrammability
Did you know that 61% of people booked a hotel after seeing it pop up on their social media feed? For today’s traveler, that perfect photo opportunity is make or break when […]
OTAs Blaming Google Will Not Lead to Disruptive Innovation
Online Travel Agencies’ complaints about Google are sounding very similar to the complains that travel suppliers (hotels and airlines) have expressed towards OTAs in the past.
Best Practices for Growing Direct Booking Revenue
Digital marketing has been around for more than 20 years, yet it still feels very disruptive, and for most organizations, is under-delivering on its promise – which is to create […]
Why Oyo and Rivals May Not Be Answer for Independent Hotels in Asia
Independent hotels in Asia far outnumber chain hotels but lag sorely behind when it comes to booking numbers. Still, alternative solutions serving these smaller hotels are rising.
End of Last Room Availability for Profit Gain
Hotels fought for the rate parity abolition but on the inventory side, hotels are forced to level the playing field due to the Last & Entry Room Availability rules.
The Dual Strategy To Drive Direct Bookings To Your Hotel Website
These two distinct strategies are often conflated. Understanding why each strategy is important and how it fits into your hotel digital marketing efforts is essential to reaching your revenue goals.
How OTAs Use Words To Change Your Perspective … and Your Perception.
Words have the power of changing the world. In our little big world, OTAs know too well how to use words, with travellers to sell them your hotel.
5 Reasons Your Hotel’s Direct Booking Campaigns Fail (And How To Avoid Them)
Your campaigns are not producing the results or ROAS you need to achieve your revenue goals. How can you fix this? Here are 5 reasons your hotel’s direct booking campaigns are not producing.
What’s Happening with Google
It’s crucial for you to invest in your 2020 marketing budget. Hotel ads are a necessity! Email and social media marketing, too. Finally, make sure your Google My Business profile is fully up to date.
