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Travel Intent Targeting is essentially the ability to find users who have decided on a destination but have not yet chosen a specific hotel in that destination

Speculation persists on the possibility of Amazon’s entry into travel. So what should Amazon’s next move be? The answer is to acquire Airbnb.

Here we showcase three hotels who have seen a significant uplift in website conversions thanks to the implementation of effective direct booking strategies working together with us

With Booking.com making the controversial move of charging commissions on hotel resort fees for the first time this week, rival Expedia Group isn’t ruling out matching the new stance.

Google is positioning itself as the only website you need for anything, including finding a place to stay. Let me explain with a bit of history. HISTORY OF GOOGLE HOTEL ADS […]

While appointment bookings don’t appear to be enabled on all accounts yet, we would imagine that it’s only a matter of time before all hotels can benefit.

In the following post, we’ll explain 5 psychological triggers that you can use to influence your customers decision-making, forge deeper relationships, and drive more direct bookings.

Alibaba launched its online platform “Alitrip” in 2014 to compete with Ctrip. Moving forward to 2017, Alibaba decided to scrap Alitrip and build a new travel platform, Fliggy.

It is apparent that Google aims to own and monetize this entire consumer journey. Hotels have seen this for a long time with the evolution of the knowledge panel and Google Hotel ads.

Website analytics play a very important role in improving your hotel’s online presence. By understanding the performance of your vanity hotel website, you can improve your direct bookings.