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There are a host of ways you can increase the conversion rate on your hotel website. While this subject really requires a post in its own right, here are a few key practices to consider.

Your hotel is constantly evolving and never stands still; your website needs to reflect this too. You don’t need experienced UX designers or substantial resources – just test, iterate and improve.

When guests arrive at your property, no one wants to worry about countless check-in paperwork. The same goes for the online experience. Keep your online check-in simple for a great experience.

Unlike an interaction through a regular distribution channel, Google does not muzzle the hotelier when it comes to communicating with the guest, providing opportunities to improve guest loyalty.

Guest ratings are more valuable than brand. Although a strong statement to make, recent third-party research confirms that travelers are willing to pay more for hotels with high ratings

How would you plan to get more direct bookings when the average hotel website conversion rate stands at below 2%, despite hoteliers spending on marketing and SEO activities?

When Trivago advertises in Google Hotels, it competes for clicks against its own largest advertisers, Booking Holdings and Trivago parent Expedia Group. It’s enough to make your head spin

The answer to the question “Why increase hotel Direct Bookings?” is straightforward. Ask yourself “whether you want to grow your hotel consistently” or “you’re happy with immediate benefits of OTA’s”.

While all of these advanced metasearch strategies will drive strong results for just about any campaign, their effect is much greater when applied to healthy campaigns..

Certainly maximising your hotel revenue and increasing direct bookings is a team effort as there are many activities that will contribute to achieving your targets and desired outcomes.