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Start by optimising your booking engine to include extras, different package rates, and transparency, and you’ll see your direct bookings drastically increase practically overnight.

Many hoteliers prioritise a direct booking strategy year after year, scoffing at any suggestion online travel agent-led distribution could be beneficial, especially for new hotels.

Website visitors can be a tough crowd. In an era of adblock, 280 characters and fleeting attention spans, hotels are fighting against the odds to capture the imagination of potential […]

OTAs are able to increase their share of the direct bookings market by focusing on engagement during the inspiration and planning phases of the guest journey. Why can’t you do the same?

No matter where guests are on the path to purchase, hotels need to meet them at every step. Combining search, programmatic display, and social media, hoteliers will increase opportunities.

OTAs have increased their market share and now want to control the user’s journey. It has never been more important to try and maintain balance between OTA bookings and direct bookings.

Anyone can answer questions on your Google My Business listing. Therefore, it’s best to frequently review your listing and make sure potential guests are seeing the correct answers

We should not ignore possible “cannibalisation” between Room Booking Module and Hotel Ads. We have no data on this, but it’s something that might well exist.

Investing in a new website can have a huge impact on your hotel’s direct bookings and profit margins. But is now the time for your hotel to make that investment?

It’s okay to lean on OTAs to fluff out your bookings every now and again, but your focus should be on securing and maintaining a consistent flow of direct bookings.