Online

You can review insights for each of your auctions to better understand how a competitor is impacting your performance and how CPCs are changing in response

In this blog I am going to discuss the importance of branding, how to focus on and improve your brand and the rewards that it will deliver

Over the last decade, messaging has become an intrinsic part of our communication – we are not only messaging friends and family anymore, but also brands

Ideally, by working effectively with OTAs, hoteliers will capture their share of demand while cautiously ensuring not to repeat past distribution mistakes

There’s no doubt Google is on the rise and we expect the likes of Tripadvisor and Trivago, described by some as zombie companies, to be acquired or lifted

Hotels invested in the need for direct booking strategies to stand out from the crowd. The booking engine layout plays an key role for the following reasons

In relation to bookings made in June, we can see 30% are for resorts or destination properties, 18% for rural properties and 24% for city/town properties

As visible by the hotel market rate data, many hoteliers have had to make rate adjustments to respond to rapidly shifting demand

Most hotels are in a mode of profit recovery so getting the right distribution mix and lowering distribution cost just became mission critical

Although entrenched, OTAs like Booking and Expedia are not invincible! However, challenging them requires courage, agility but most importantly innovation