Online

While some segments can evaporate in hours, your direct online segment is much more stable. If your share of direct business is below 10% of your bookings, you can be seriously harmed

Today’s travellers plan their trips online. The sheer amount of information on the internet makes it easy for them to create unique itineraries that suit their specific wants and needs! […]

Using a mobile first approach in digital advertising will help improve performance across the board, whether your goal is to increase bookings or inspire engagement with your users

Fixing revenue leakage is not just maintaining parity. The driving force is brand integrity and ability to change rates in-sync with market dynamics. Rate integrity aims to balance consistency and flexibility

With an 80 day average buying cycle for travel, it is important to not let travelers who visit your website once fall through the cracks. Here are 3 ways to get them back to your site and book direct

Research by Which? suggests 80% of hotel rooms can be booked cheaper by going direct than through OTAs. Rate parity clauses were blamed, with UKHospitality calling for the UK to ban them.

Google’s goal is to bring users more relevant search results quickly. Google AI is constantly analyzing how users are searching and the way searches are phrased might invoke a different result

Analyze and take time to improve OTA rankings for your property. Better ranking can make a huge difference in reaching a wider range of customers who would book your hotel and enhance revenue

Creating a personalized website experience, utilizing persona-based marketing, focusing on data-driven design and integrating your loyalty program, your luxury hotel brand will come to life

One thing we all agree on? Constant updates to Google’s algorithm, wishy washy report metrics, and all that technical jargon, the trouble with SEO is understanding how to talk about SEO