Online

As more European countries close borders, it is wise for hotels and OTAs to conserve all possible budget until the situation stabilizes, while finding the most promising areas for opportunity

Years into an ongoing tug-of-war over direct bookings, it’s fair to say that OTAs still stir up a lot of angst within the hotel marketing community

While the overall declines in search behavior and the rise of cancelations present headwinds for all travel marketers, pockets of opportunity still exist

Google is back at it, adding another vital feature to results in its Hotel Ads product to help users decide where to book: pictures of the rooms

Here are the four steps you can take to optimize your hotel’s OTA profiles to improve your ranking, land more bookings – and make more money for your hotel

Incorporating professional photos of everything your property has to offer not only captures attention, it drives greater bookings – creating a picture perfect booking experience for online travelers

While some segments can evaporate in hours, your direct online segment is much more stable. If your share of direct business is below 10% of your bookings, you can be seriously harmed

Today’s travellers plan their trips online. The sheer amount of information on the internet makes it easy for them to create unique itineraries that suit their specific wants and needs! […]

Using a mobile first approach in digital advertising will help improve performance across the board, whether your goal is to increase bookings or inspire engagement with your users

Fixing revenue leakage is not just maintaining parity. The driving force is brand integrity and ability to change rates in-sync with market dynamics. Rate integrity aims to balance consistency and flexibility