Online

Whilst the hospitality industry has seemingly stepped back from digital marketing efforts, Google is moving along with updates to their search algorithms.

Using the downtime now to rethink your distribution strategy and direct sales channels to optimize your direct bookings is a good plan in any case

While consumer expectations and confidence will be a big driver of mid-to-late recovery trends, the first signals leading to initial demand growth will be policy change

As we start to see search volume increase for hotel terms and governments relaxing stay at home orders in the next few weeks, pent up travel demand will evolve into bookings

As we look forward to the rest of May, we can expect an increase in hotel searches. While we can prepare for increased volume, we expect the highest demand increase to be for domestic searches

To support your upcoming advertising strategies, this is also a good time to work on your website and prepare to build your email list. Here are the strategies we’re working on now

Make sure that you are still taking best practices into consideration when executing your post-crisis recovery email marketing tactics. Do your best to avoid being caught in a spam filter

If you don’t have one, now is a good time to include an action bar on your website. They should have the right image or colour, snappy copy that gets your message across and a clear call to action

To encourage direct bookings (and help dodge some costly OTA commissions), we’ve put together a shortlist of favourite hacks for hoteliers to consider when the world begins to travel again

You’ve likely been hit with a ton of new questions on your social media channels. If you haven’t already, now is the perfect time to audit posts for questions you can confidently answer