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Though restrictions are tight for travelers, there are still many willing to take the risk of a flight and airlines are seeing booking growth because of it

Hotel marketing, especially direct sale, needs well-structured information for analysis and timely decision making. The first step is knowing the data

To drive more online reservations this year you have to effectively and proactively compete against other properties and hotels in your area

Despite the existing uncertainty, non-refundable rates are again growing in June doubling, up to 10%, the numbers of previous months

You can review insights for each of your auctions to better understand how a competitor is impacting your performance and how CPCs are changing in response

In this blog I am going to discuss the importance of branding, how to focus on and improve your brand and the rewards that it will deliver

Over the last decade, messaging has become an intrinsic part of our communication – we are not only messaging friends and family anymore, but also brands

Ideally, by working effectively with OTAs, hoteliers will capture their share of demand while cautiously ensuring not to repeat past distribution mistakes

There’s no doubt Google is on the rise and we expect the likes of Tripadvisor and Trivago, described by some as zombie companies, to be acquired or lifted

Hotels invested in the need for direct booking strategies to stand out from the crowd. The booking engine layout plays an key role for the following reasons