Online

If you are struggling to find marketing solutions in lockdown, don’t be afraid to slow down, get back to basics and build online strategies from ground up

Unlike other advertising types, metasearch ads appear on metasearch sites when shoppers have narrowed down hotels and are looking at rates and availability

Though restrictions are tight for travelers, there are still many willing to take the risk of a flight and airlines are seeing booking growth because of it

Hotel marketing, especially direct sale, needs well-structured information for analysis and timely decision making. The first step is knowing the data

To drive more online reservations this year you have to effectively and proactively compete against other properties and hotels in your area

Despite the existing uncertainty, non-refundable rates are again growing in June doubling, up to 10%, the numbers of previous months

You can review insights for each of your auctions to better understand how a competitor is impacting your performance and how CPCs are changing in response

In this blog I am going to discuss the importance of branding, how to focus on and improve your brand and the rewards that it will deliver

Over the last decade, messaging has become an intrinsic part of our communication – we are not only messaging friends and family anymore, but also brands

Ideally, by working effectively with OTAs, hoteliers will capture their share of demand while cautiously ensuring not to repeat past distribution mistakes