Online

Most hotels are in a mode of profit recovery so getting the right distribution mix and lowering distribution cost just became mission critical

Although entrenched, OTAs like Booking and Expedia are not invincible! However, challenging them requires courage, agility but most importantly innovation

We look at what happens when a booker visits your website, the biggest mistakes hotels make and simple tips to improve your chance of securing the booking?

Considering hotel availability alongside the average price YoY, it shows signs of confidence as hotel availability projected to meet last year availability

In part 1 we explore the challenge to drive and convert more direct booking business, what are some basic errors made and ultimately, is it worth it?

During insecure times, information is key. Whether Google, TripAdvisor, or any other reviews site, communication is vital to reassure and set expectations

It’s not just what channels you’re on and which people you’re reaching, it’s important to think about the marketing message you use to inspire confidence

When promoting long staycations, take advantage of geo-targeting options to personalize offers and messages for domestic guests but exclude local residents

OTAs are revising ad spend and seeing impression share and click fluctuations. With April and May in the rearview, the crisis has impacted each OTA

Now is the time to re-build your strategy with a clean slate. We have lockdown reached ground zero, now we must move upward