mobile
Mobile Search and the Travel Industry
It is no secret mobile search has become more popular over the past decade. With the popularity of smartphones and mobile devices there has been a noticeable and consistent increase […]
4 Steps In Optimizing Your Hotel’s PPC Mobile Strategy
It’s no secret that mobile continues to grow in influence across all industries, especially the travel space. Effective marketing has always been contingent on showing high quality and relevant content […]
Four areas for travel marketers to unlock mobile opportunity
Earlier this year, digital travel sales in the US were forecasted to reach $189.62 billion, of which 40% were estimated to come from mobile devices. NB: This is an article […]
4 Reasons Your Mobile Website Isn’t Converting
We live in a world where mobile and tablet usage exceeds that of desktops. Mobile has assisted in the massive adaption of the internet, social networks, digital communication and eCommerce. […]
How mobile is fragmenting the OTA booking process
Teletext Holidays chairman Steve Endacott explains how the need for speed in an increasingly mobile world is leading to the emergence of a two-stage online booking journey and what this […]
Four key digital trends impacting travel and hospitality brands
The end goal for travel and hospitality brands used to be securing a booking. Now, in an increasingly competitive market, many are placing a greater focus on securing the best […]
Mobile marketing stats every hotelier should know
Remember the days back when mobile phones were nothing more than keypads for calling? These days, even the most basic mobile devices come with WiFi, and 44% of Facebook’s most […]
Google Hotels Revamps Mobile Features as Its Ambitions Expand
Google has been rolling out changes to its hotel search on mobile and desktop platforms as part of a broader, year-long realignment of its travel strategy. And as the […]
How SMS Marketing Can Help Hotels During Holiday Season
It’s the most wonderful time of the year! One industry that especially enjoys the holidays is the hotel industry. NB: This is an article by Ken Rhie, CEO of Trumpia […]
Google Launches Updated Mobile UX for Hotel Ads
As of this morning, we are seeing multiple new additions to the Google Hotel Ads mobile user experience. Most notably, we noticed a widespread implementation of the room booking module, […]