mobile

From claims that it is “the most dominant device,” to being “great for website visitors, but not buyers,” there’s no denying that everyone’s talking about mobile when it comes to […]

If you had a billion-dollar war chest to invest in emerging technologies for travel, which would you bet on and whose lead would you follow? Given that Expedia Group earmarked […]

In today’s world, travelers have become more technologically sophisticated. It is becoming increasingly difficult to measure guest behavior through a standalone system. The modern hotel marketer is encouraged to be […]

With nearly 60% of online traffic being on mobile, it’s no wonder that Google is prioritising mobile-optimised websites on its search pages. Unless Google finds your website mobile-friendly, other sites […]

Travellers are increasingly turning to their phones to plan and book – more than 40% of them. What are you doing to capitalise on this trend? Here are some ways […]

Google recently came out with a new tool to help companies compare their mobile performance against their competitors and measure the impact that decreasing mobile page load times can have […]

A few years ago, mobile optimization was an afterthought for most digital marketers. Now it has leaped to the forefront of most digital marketing strategies, and for good reason as […]

Markets are becoming mobile first and giving brands huge potential to reach out to travellers, but are many still missing out by failing to reach consumers on their smartphones? Creating […]

Hotels using automated text messaging have seen guest engagement increase by over 25% NB: This is an article by Alex Shashou, President & co-founder of ALICE Texting has emerged as […]

As holiday browsing and booking increasingly takes place across multiple channels, offering travel shoppers a seamless experience across all devices has become absolutely essential. In the move towards mobile-friendliness, implementing […]