metasearch

TripAdvisor launched in 2000 and has since grown to become the world’s most used travel website. The company’s original business plan was to drive leads to hotel websites. Today, TripAdvisor […]

An important distinction travelers make when booking a hotel room is the designation of how many people will be staying in the hotel room. Business travel tends to be single […]

There’s no doubt that there are clear benefits to increasing your direct bookings, for both your hotel and your customers. NB: This is an article from Rainmaker Hotels save on […]

Gaining visibility on websites such as Kayak, Expedia, and the largest travel website with over 570 million reviews and opinions across the globe, TripAdvisor, is a core component to any […]

One of the greatest deficiencies that the Google price comparison site had was the absence of the occupancy filter in searches. NB: This is an article from Mirai You could […]

When was the last time you searched a hotel and it didn’t appear on TripAdvisor review website? Probably, 1 out of 10 hotels. (Because other 9 hotels are listed on […]

Our metasearch partners have been devoting an increasing amount of effort to improving and testing new user experiences. NB: This is an article from Koddi Lately, we noticed a new […]

Hoteliers have been reacting to the official rollout of TripAdvisor’s Sponsored Placements, with some gladly welcoming the new slots – and with others, like one hotelier we spoke to, accusing […]

Most hoteliers understand how metasearch advertising influences the deals visible to consumers. Bid too low and your listing won’t show. Bid too high, and your customer acquisition cost is out […]

We have always defended the notion that the value OTAs have is to provide visibility to hotels and help them generate new sales, sales that otherwise would be impossible to […]