meetings
Revenue Management Strategies for MICE and Group Segments
As a revenue manager, you may not always be on the frontline of MICE (meetings, incentives, conferences, and exhibitions) and group segments, but their influence is undeniable. NB: This is […]

Hotel M&E Revenue Optimization Supports Total Revenue Strategy
We explore the importance of M&E Revenue and the correlation between M&E revenue share and technology adoption
Strategies to Grow Hotel Group Business Through Rack Rates
When used effectively in negotiations, rack rates can help hotels avoid price-driven competition and instead focus discussions on value
Group Metrix “Who Are We”: In Conversation with Don Bundock
Don outlines what Group Metrix is by first explaining what they are not, then he explains how their service works and benefits hotels
Instagram Marketing: How to Promote Your Hotel Event Venue
To effectively reach potential event clients and attendees, Instagram event marketing leverages one of the largest audiences to promote your venue
Revenue Streams: Maximize the Potential of Hotel Function Space
By effectively using function space, hotels can tap a myriad of revenue-generating possibilities. We look at how you can get the most from an events program
Rethink Your Hotel RFP Process to Win More Bids
If your sales team responds to every RFP without prioritizing high-value leads, you could waste time and lose inbound business
Group Business: Summer Strategies to Market Your Outdoor Space
Hosting the best summer events at your property involves a blend of creative marketing, unique offerings, and efficient management
What Strategies are Hotels Using to Attract Business Travelers?
One key tactic is to offer flexible booking options, considering that business travelers often have changing schedules
What It Really Takes To Book More Groups, Meetings and Events
If you want the same group business as everyone, do the same things everyone else does, and you will likely get exactly your fair share of the market