meetings

We explore the importance of M&E Revenue and the correlation between M&E revenue share and technology adoption

When used effectively in negotiations, rack rates can help hotels avoid price-driven competition and instead focus discussions on value

Don outlines what Group Metrix is by first explaining what they are not, then he explains how their service works and benefits hotels

To effectively reach potential event clients and attendees, Instagram event marketing leverages one of the largest audiences to promote your venue

By effectively using function space, hotels can tap a myriad of revenue-generating possibilities. We look at how you can get the most from an events program

If your sales team responds to every RFP without prioritizing high-value leads, you could waste time and lose inbound business

Hosting the best summer events at your property involves a blend of creative marketing, unique offerings, and efficient management

One key tactic is to offer flexible booking options, considering that business travelers often have changing schedules

If you want the same group business as everyone, do the same things everyone else does, and you will likely get exactly your fair share of the market

Displacement analysis can be one of the most complicated elements of revenue strategy your team has to undertake. Here are 6 steps you can take