marketing

SEM and metasearch marketing utilize paid advertising to help properties compete online for increased website traffic and direct bookings against OTAs

In the hotel industry, distribution methods have changed a lot and professionals in the sector have seen their distribution channels multiply. NB: This is an article from WIHP Hotel marketing […]

To stay at the forefront of innovation, creativity and ahead of competitors, you need to develop the skills to be a great leader when marketing your hotel

Put another way, surprising guests with something unexpected is no longer a nice-to-have, it’s the #1 focus of any hotel marketing strategies

Metasearch can drive as much as 30% of a hotel’s online bookings. Besides giving a boost to direct bookings, here are five benefits of a metasearch presence

In a recession, one of the first line items to get cut is the media budget, which ultimately starts the downward spiral of direct channel website production

With the ever-growing competition, how can small hotels keep up? How can small accommodation providers keep revenue flowing?

The right hotel distribution strategy can amplify your online presence, boost reservations and engender growth to a great extent

Metasearch marketing is the use of metasearch engines by hotels as an advertising channel to increase exposure, build awareness, and attract bookings

One of the oft-forgotten aspects of a great hotel marketing effort is going back and checking what you “think” is working great