marketing

Just how do you ‘own your search results’ in 2022 and control as much as humanly possible of what appears on your brand’s SERP (Search Engine Results Page)?

From saving distribution costs to growing brand awareness and scaling your outreach to new and repeat guests, discover the benefits of email marketing

We explore three ways that mobile technology can remove barriers to personalization, thus paving the way for a seamless and customizable guest journey

Every single report in Google Analytics is essentially made up by two different elements, dimensions and metrics. NB: This is an article from Direct Your Bookings And the difference is […]

Given the multifaceted benefits of hotel content management and distribution, it’s essential to understand how it can impact your hotel bookings and revenue

Launched last year, free hotel booking links will now show up on the Search results page and Google Maps helping travel partners extend their reach

We’ve covered a handful of do’s and don’ts, but there are a few other items that you should avoid when optimizing your Google Business Profile

To earn the top-ranking positions, you need a solid SEO strategy that helps you analyze what customers want to see and present them the content you need

Think about how your hotel fits into different types of niches. Using social media to market your hotel is the most effective way to reach niche travelers

Try to have summer season campaigns set up no later than the w/c April 18th. Any later and you’ll miss the initial surge in domestic staycation searches