marketing

You can’t really “recession-proof” your marketing, but you can set yourself up for success by being smarter than the competition

As consumers, we are all increasingly experiencing personalisation everyday from all kinds of brands we interact with – Spotify and Netflix, for example

Apply these personalization and design strategies to grow your direct booking channel while ensuring that your hotel website stays true to your brand image

Core to a good hotel marketing strategy is to promote the right product in the right place, at the right price, and at the right time to the right audience

We may have entered the post post pandemic era of travel but there are still things that can keep many travel and hospitality marketers awake at night:

TikTok may not seem like a platform that requires too much effort. But that’s only an impression. Planning ahead of time is crucial for maximizing results

In order to maximise conversion and revenue without spending too much, keep in mind the following Google Hotel Ads best practices

An effective social media marketing strategy spans multiple media platforms and uses photos and videos to inspire, engage, and attract travellers

Optimizing for the middle and bottom funnel terms will never be a waste of time or effort and should be a large part of your keyword strategy

Marketing has indeed become a race for the most clever, efficient, and profitable ways to nudge customers toward the buying decision