marketing

When it comes to terminology, it’s easy to mix up ‘target market’ and ‘target audience’. It’s essential you distinguish and identify both properly

HyperCommerce is about creating a system that inspires hotels to deliver a remarkable experience to guests, wherever they can be reached in the online world

We are talking Hotel Brand. When done well, it is a core differentiator reflecting the culture, values and identity of your hotel, helping to build loyalty

One good way to grow your marketing database is by featuring a compelling hotel newsletter subscription message on your website to capture opt-in contacts

Working with OTAs can enhance your revenue management and distribution channel strategies, but there are also some downsides

This model is designed as a gateway to the Tripadvisor metasearch world, allowing the many hotels that are currently offline to try it risk-free.

While social media is one of the easier ways to get visual user-generated content, it is not the only one. Below we cover a few other ways

This is video 1 of a 3 video series about hotel direct booking. In this video we focus on how your marketing and distribution could make you more attractive

Following is a high-level list of the many differences you can expect when your Universal Analytics to Google Analytics 4 migration is complete

It’s easy to think once you’ve set up the connection with your metasearch partner and your rates are being displayed that there’s nothing left to do