marketing
The ROI Behind Your Hotel’s Best Photo Assets
Think about the photo content that’s on your hotel’s Instagram feed right now. Does that imagery help sell your hotel experience?
TikTok for Hotels: 9 Best Practices & Examples to Get You Started
As a hotel operator, you may be hesitant to add one more social media platform to your list; however, here’s why you should prioritize TikTok
How Can an Independent Hotel Build Their Brand?
When hotel branding is used as a way to express your values and larger mission, it attracts guests – and employees – who are in alignment
Keyword Research for Hotels
Ranking for the right keywords can impact a hotel’s success. Here are some keyword research tips to help you identify the right ones for your hotel website
How Much Does Social Media Marketing Cost?
We explore the cost of social media marketing, and the factors that can influence these prices, so you know what to expect when starting with this service
Hotel SEO Marketing: What Is It and How Does It Work?
Prior to their getaway, when the traveler is just beginning to think about their next trip, SEO-optimized content is a great way to engage your audience
How to Calculate Your Guest Acquisition Cost (GAC) in 2023
Here we break things down for you, explaining how to calculate guest acquisition cost and the different costs to factor in
Social Media Content Ideas For Hotels
Social media can be a good sales channel, but organically, it’s a place to build your brand and showcase everything that’s great about your hotel
Google Hotel Ads Testing New Local Three-Pack Entry Point
This update could potentially add even greater additional volume to property promotion ad listings, which have already been instrumental in Google Hotel Ads
5 Must Have Hotel Marketing Channels in an Economic Downturn
Let’s look at specific marketing channels every hotel should leverage in an economic downturn. But first, make sure you stay true to your brand