marketing

The Many Different Types of Hotel Email Marketing

There are many different types of email marketing and various different strategies that can be used to engage, build relationships and drive conversions

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A Content Marketing Refresh for Independent Hotels

Content marketing is a huge piece of the puzzle when it comes to positively developing your hotel’s communications and ultimately, its success

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Google Ads Vs Google Hotel Ads: Do You Need Both?

Let’s look at some examples of where Google Hotel Ads and Google Paid Search Ads appear within Google Search

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Cost of Customer Acquisition a Key Factor in Hotel Profitability

The cost of hotel customer acquisition is what you pay to acquire a new guest. That includes marketing, reservations and the cost of serving the guest

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Digital Marketing 101: Differences Between SEO & Paid Search?

Paid Search and SEO are two search engine marketing methods used to produce visibility for a given company’s website by catching its audience’s attention

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Increase Revenue With These Hyper-Personalised Audiences

In this article, we are showing you nine examples of audiences so that you can hyper-personalise your campaigns to each of them

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guest luggage at a boutique hotel reflecting opportunities for small hotels if they use these marketing tips

Marketing Tips for Small Hotels

With limited budgets and resources, it can be challenging to compete with larger hotels and chains that have a more extensive marketing budget and reach

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Future Proof your Hotel Marketing Strategies with AI Driven Solutions

AI has the potential to revolutionize the way hoteliers market their properties and services. Here are some ways AI could change marketing for your hotel:

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What Are the Benefits of Hotel Metasearch?

As a bottom-of-the-funnel tool, advertising on metasearch exposes your hotel to traffic who are ready to book and are actively searching for your brand

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All Hotels Need a Head of Commercial

It is easy to agree hotels want their commercial roles, such as marketing, sales, and revenue management, to be productive in growing revenue and profits

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