marketing

Guest messaging should highlight the unique features of the hotel and appeal to the interests of the target audience to drive bookings and increase revenue

A Revenue Manager plays a crucial role in branding by aligning pricing and revenue strategies with the overall brand positioning and objectives

Shoulder season presents a prime opportunity to convince guests to visit at an off-peak time for fewer tourists, exciting experiences, and favorable rates

A website visitor can’t verbally tell you they didn’t find what they wanted on your website. But there are behavioral signals to guide you

From purchasing clothes to watching Netflix to booking travel, consumers demand a stress-free, streamlined experience – and mobile delivers

let’s delve in on some simple steps you can take to make sure you’re getting the most out of your hotel email marketing

July 1, 2024 is a critical deadline for hoteliers, as all historical data stored within Universal Analytics will be permanently deleted.

In each stage of the funnel we will identify the main KPIs you should be aware of in terms of assessing whether your numbers are adequate

WhatsApp is like a canvas waiting for your creative brushstrokes. With the right strategy you can make marketing wonders happen

There is growing recognition of ROAS limitations as a solitary measure of success. This metric often falls short of capturing the full impact of marketing initiatives