marketing

Customer Acquisition Cost (CAC) is a critical metric, particularly in the hotel industry. Unfortunately, CAC is a hidden cost and hard to manage in hotels

This article explains a number of different tools available to you through your hotel’s profile in Google Hotels that you probably haven’t heard about

Pre-arrival communication is a key component of providing exceptional customer service. Identify touchpoints that deliver value to your guests and use them

When it comes to terminology, it’s easy to mix up ‘target market’ and ‘target audience’. It’s essential you distinguish and identify both properly

HyperCommerce is about creating a system that inspires hotels to deliver a remarkable experience to guests, wherever they can be reached in the online world

We are talking Hotel Brand. When done well, it is a core differentiator reflecting the culture, values and identity of your hotel, helping to build loyalty

One good way to grow your marketing database is by featuring a compelling hotel newsletter subscription message on your website to capture opt-in contacts

Working with OTAs can enhance your revenue management and distribution channel strategies, but there are also some downsides

This model is designed as a gateway to the Tripadvisor metasearch world, allowing the many hotels that are currently offline to try it risk-free.

While social media is one of the easier ways to get visual user-generated content, it is not the only one. Below we cover a few other ways