marketing
How to Create a Strong Brand Identity for Your Hotel
Creating a compelling hotel brand identity can help you resonate with your target audience and set you apart from the competition
Is Search Generative Experience the End of Organic Search for Hotels?
The new search experience, which Google has dubbed Search Generative Experience (SGE), incorporates AI capabilities and conversational functionality
trivago’s Free Booking Links Bring Travelers and Hoteliers Closer
Because direct bookings with a free booking link come at no cost, hoteliers also save on paying commissions for bookings previously received through an OTA
How to Boost Hotel Direct Bookings with Google FBL
Since Google launches Free Booking Links, thousands of hotels have listed their properties to increase brand visibility and boost direct reservations
RevMarketing Automation: Yotel Case Study
We talk about how Yotel embraced RevMarketing Automation to connect the demand and revenue priorities in their direct channel and the benefits derived
Why You Need to Adapt to Google’s Search Generative Experience
Not only are you going to see image and video rich results along with generative AI answers, but you can now use images as part of your prompts/queries
Harnessing The Power Of Social Proof For Your Hotel Website
In today’s fiercely competitive digital landscape social proof can be your hotel’s saving grace, engaging online visitors and convert them to loyal guests
What Motivates Customers to Book Travel?
Understanding external factors that inspire whether or not a customer books a trip, along with what motivates them to upgrade, is key to travel marketing
Is Facebook Still An Effective Marketing Vehicle for Hotels?
Despite many predictions of a Facebook demise, the platform continues to prove its resilience and maintains its position as a powerful hotel marketing tool
Instagram for Hotels: What to Post and Features to Use
Instagram has changed significantly. Here’s a breakdown of the different features and how they can be used in your hotel marketing strategy