marketing

In case you haven’t noticed – user-generated content (UGC) is the latest darling of the marketing world. NB: This is an article from CartStack When we think about the reasons why UGC […]

In the ever-evolving world of digital marketing, hoteliers are constantly striving to maximise their online visibility to attract their target audience

By investing time and effort into crafting a robust SEO plan, you can elevate your hotel’s visibility, attract qualified traffic, and convert visitors

Metasearch is an invaluable tool for hotels aiming to generate direct bookings and position themselves in front of travelers at the moment of booking

Online platforms can help address the imbalance, empowering independent hotels to improve their competitiveness. There are three key areas to consider:

By embracing omnichannel marketing hotels can forge stronger connections with their audience, nurture trust, and ultimately drive superior business outcomes

We aim to provide valuable insights into what the new Digital Markets Act means to hoteliers and its possible implications

Email marketing gives you an opportunity to build a personal relationship with your past guests, present guests and future guests

By understanding how to optimise your videos for TikTok SEO, you can increase your chances of being noticed and boost your hotel visibility

We look at hotel market segmentation – its benefits, common segments and steps to implement guest segmentation to better define effective pricing strategies