marketing

Hyper personalized marketing involves delivering highly tailored and individualized experiences that goes beyond traditional personalization techniques

We explore the transformational process of turning your hotel from merely a place for travelers to rest their heads, to a much anticipated destination

Travelers using OTAs for research and planning highlights the importance of having a brand presence beyond your owned website

This is a journey to redefine hotel marketing for the digital age, offering actionable insights and guidance at every step

Whether your goal is to boost revenue or enhance your guests’ overall experience, your email marketing strategy can make the biggest difference

When you’re plotting out your autumn campaign strategy, make sure you include all the potential online channels your guests could be spending their time on

We explore how Google’s new search experience, short-form videos, and conversational AI will impact travel search and how independent hotels could benefit

Instead of sending users off to another site, Trivago Book & Go lets users book from within the Trivago site. It is a feature offered to certain hotels

When it comes to showcasing the unique features of hotels and enticing potential guests, nothing is more important than your imagery

Paid Search can be a game-changer, but only if managed efficiently. Here we explore essential steps to help hoteliers optimize advertising costs and budgets