marketing

Staying updated with these digital marketing trends you can reach out to a bigger audience and optimise your resources to achieve better results

In an industry where every touchpoint matters, lead nurture emails are a critical tool for fostering lasting relationships with your guests

You can run a marketing campaign with stellar awareness, traffic or return, but the hotel as a whole could still be underperforming

To help you learn how AI is improving digital marketing strategies such as paid search this article outlines everything you need to know

A confirmation email has the power to build your guest’s trust and loyalty, get them excited about their upcoming stay, and generate additional revenue

Personalization has become a hot topic, but the question is, when it comes to personalization vs privacy, what do your hotel guests actually prefer?

For hotels, partnering with influencers can be an effective strategy to enhance brand exposure, engage potential customers and create compelling content

It is time to bid farewell to gut decisions and embark on the path of data-driven hotel distribution, by leveraging data, numbers, and facts

OTAs are like that matchmaking friend who will set you up on the first date but then refuse to stop meddling in the relationship

Successful conversational marketing campaigns strike consumers’ curiosity so they are naturally inspired to talk about it or post about it on social media