marketing

Social Media Meets Google Business Profile: Here’s Why You Should Care

By adding social media links to your Google Business Profile, you’re creating a streamlined and engaging experience for your potential guests

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Perfecting Your Hotel Gift Voucher Strategy

Knowing the needs and wants of your audience will help you to build the right gift voucher offerings and price points for your target guests

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How Should Hotels Be Using Social Media?

A recent survey found nearly all social channels were ineffective in influencing major travel decisions. So, how should hotels use social media in 2023?

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How to Use Scarcity and Urgency to Boost Hotel Marketing Strategy

This is where the psychological tactics of scarcity and urgency come into play. Rooted in human behaviour, these tactics are not just marketing gimmicks

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Drive More Revenue and Brand Engagement with Hybrid Hospitality

Another major shift aims to unlock the full revenue generating potential: replacing traditional room-only metrics with TRevPar or RevPAM

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Crucial Online Distribution Channels for the Hotel Industry

We explore various types of online distribution that every hotel should embrace to maintain their prominence in the eyes of potential guests

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person on a laptop with credit card possibly making direct booking on a hotel website reflecting the importance of hotels controlling their channels to reduce ota dependency

How Google Ads Integration Elevates Your Direct Booking Strategy

Hoteliers are turning to various online strategies to capture attention of potential guests, and Google Ads has become a game-changing tool

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4 Ways a Hotel CRM Can Level Up Your Marketing Efforts

There are 4 ways in which hotel CRM software can help marketers automate their workflows and uplift their marketing efforts

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Top 9 Strategies to Use TikTok in Your Hotel

If you want to your hotel in the spotlight of millions of people, you must post content on TikTok and make it part of your marketing strategy

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Will AI Finally Drive Innovation In Hotel Commercial Strategy?

Let’s explore how AI might help solve these other nagging Commercial Strategy challenges that just won’t seem to go away

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