marketing

How to Achieve Value Through Hotel Revenue Management

Revenue management is a vast topic that touches on operations, marketing, effectiveness and efficiency, guest service and staffing and profitability

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Use Win-Back Email Campaigns for Bigger Profits and Greater Loyalty

Win-back email campaigns should become a pillar of your hotel marketing strategy. If overlooked, your hotel is leaving money on the table

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Is Social Commerce The Future of eCommerce?

social commerce isn’t just a trend; it’s a transformative approach to eCommerce that leverages the power of social media platforms

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Hotels Enter New Era with Facebook ‘Reservation’ Buying Type

Gone are the days when Facebook’s “Reach and Frequency” was the go-to for your ad campaigns. Say a big hello to “Reservation” – the new kid on the block

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6 Tips to Create Winning Hotel Email Campaigns

As we move towards a first-party future where ownership of data becomes increasingly valuable, it’s fair to say email marketing is ready for it’s glow-up

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Top 3 Ways to Cultivate Repeat Business At Your Hotel

By solidifying critical aspects of your hotel digital marketing strategy through actively managing them, you can cultivate repeat bookings

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Email Deliverability: Impact of Apple Link Tracking Protection

Stripping these email URL tracking parameters will make it harder to accurately attribute website visits or conversions back to specific campaigns

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Why Bing Hotel Ads Should Be in Your Marketing Mix

We’re confident that Bing Hotel Ads can play a pivotal role in driving direct bookings for your hotel. Don’t miss out on this hidden gem!

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7 Email Marketing Tips To Increase Your Hotel ROI

Your email marketing should have information that’s helpful, engaging, and relevant to your subscribers. Prioritising quality over quantity to build loyalty

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Hotel Marketing: Understanding Attribution Models in Google Ads

We delve into the different attribution models available in Google Ads and offer valuable insights on what hoteliers should be cautious of

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