marketing
Hotels and Travel sites in Tug of War for Customers
A recent Hilton commercial that shows people tapping away on their phones and computers as the Rolling Stones song “(I Can’t Get No) Satisfaction” plays seems relatively benign, as […]
4 Travel Marketing Trends You Need to Act On
NB: This is an article by Erin Sagin, PPC Evangelist and Community Manager at WordStream I always assumed that running paid search for a business in the travel sector […]
Grow Direct Bookings With Landing Pages
NB: This is an article from Net Affinity Landing pages are an essential part of a targeted, compelling book direct strategy. So, you’ve got your hotel website up. You’ve done all […]
Google Just Upped Penalty for Hotel Without Mobile-Friendly Website
NB: This is an article from HeBS Digital Just when you thought you had mobile marketing covered, Google announced the forthcoming release of an update that will increase the […]
Content Marketing Lessons From the Best in Travel
How do marketers in the travel space succeed at content marketing? This question was on the minds of over 150 marketers seated in a content marketing session during HSMAI’s Digital […]
Hotel Untapped Opportunity to Win Market from OTAs
Online travel agencies (OTAs) like Kayak or Bookings.com will take at least 20%, roughly $32* billion dollars, in commissions from hoteliers this year. That number continues to rise as […]
Airbnb Risky Tricks To Boost SEO
NB: This is an article from All About Airbnb Airbnb has recently launched a new set of HTML widgets and badges to help hosts promote themselves and obtain more […]
How an independent hotel can maximise Facebook
At the end of September 2015, Facebook had over 1.55 billion monthly active users, which is a 14 percent increase over the same period of the previous year. Furthermore, […]
How can hotels personalize experience to compete
NB: This is an article by Anton Schubert of eConsultancy. My aim with these articles is to cover some of the most important needs in hospitality and explore how […]
Is modern SEO more than the sum of independent parts?
When you think of SEO, what do you actually think about? If you were going to “practice” SEO, what would you be doing? Would you be writing content? Analyzing […]
