marketing

We delve into how marketing automation can revolutionize lead generation in the hotel industry, enabling hoteliers to drive direct bookings

Discover why guest segmentation is crucial in today’s competitive market, learn how to effectively categorize your hotel guests and gather the right data

Travel Tuesday, also known as “Travel Deal Tuesday,” emerged as a marketing ploy in 2017, aimed at enticing travelers to book their next adventure

A guest persona uses insights from data related to guests. It makes it easier for the hotel management to figure out who they should target

Here are 3 reasons why adding a guest messaging platform to your hotel communication strategy is now a must

For hotel social champions, it’s a great time to evaluate last year’s content calendar to find out what worked and what needs tweaking

Like first-party data, zero-party data comes directly from interactions with your guests. You could say zero-party data is a subcategory of first-party data

We explore the pros, cons, and best use cases of the most common Google Ads bidding strategy options available today and how each works

Email marketing has typically involved a lot of manual work, inaccurate data and an unclear view of the types of guests interacting with your website

While Search Generative Experience is making waves, there’s still a lot we have yet to learn as Google actively experiments and tests the AI-powered product