marketing

This article is about strategies that could lead to link building opportunities, creating relationships and turning those relationships into opportunities

Opting for a bespoke website design allows for the seamless integration of your brand’s identity and personality into your online presence.

By delving into the intricacies of value perception, contrast effects and psychological barriers, hotel marketers can create experiences that resonate

The RevMarketing Certification course is designed to provide you with actionable knowledge that can be applied immediately to drive growth and profitability

By addressing initial challenges, analyzing data, and implementing repetitious improvements, they achieved remarkable success in driving bookings

The average path to purchase length – from when a traveler starts thinking about taking a trip to when they book – is 71 days (more than two months!)

The Digital Markets Act has the potential to rebalance the relationship with OTAs, thanks to greater control over their online distribution

With both historical and forward-looking booking data in hand, guesswork is removed, making hotel management easier and less stressful for all

Want to improve your skills by learning how to combine revenue and marketing tactics in the hospitality industry?

Google is working hard to improve solutions for hoteliers. We outline some of the best free and paid tools to help you reach and convert travellers